Ads from the creator's handle.
Partnership ads, also called whitelisting or creator ads, are paid ads that run from a creator's own handle instead of only the brand's account. On Meta they are called partnership ads, and on TikTok they are Spark Ads. High Arc Media sets them up and runs them, so your ad carries the creator's name, face, and trust into the feed.
- 1The creator's handle
The ad runs from their account, with their name and face on top.
- 2Their voice
It reads like the posts around it, so people watch instead of skipping.
- 3Your offer
The click goes where you send it, on your budget and your targeting.
Illustration. Placeholder handles, not a real ad.
What are partnership ads?
Ads that look like posts
The ad shows the creator's name and profile, not just your logo, so it reads like something from a person the viewer already recognizes.
Meta partnership ads
Ads on Facebook and Instagram that carry both the creator's handle and your brand, built from a post the creator made or from content made for the campaign.
TikTok Spark Ads
Ads that run on a creator's real TikTok post, so the likes, comments, and follows land on that post and on the creator's account.
Run as a campaign, not a boost
Targeting, budget, testing, and reporting handled like any paid campaign, measured in views, engagement, click-throughs, and conversions.
Why run ads from a creator's handle?
People scroll past brand ads and stop for people. Same product, same budget, two very different first impressions.
Brand page ad
- Shows only your brand's name and profile
- Reads as an ad from the first frame
- Engagement lands on your account
Creator handle ad
- Shows the creator's handle with your brand
- Looks like the posts around it
- Carries the trust the creator built
Need creators to run them with? We match them from the creator roster. Need more content to put spend behind? Add UGC.
The creators whose handles your ads can run from.
Their own posts, the way their audiences already see them. We match the creator to your product before any ad is built.
Brands our creators have worked with
Our network includes creators with campaign credits from these brands and more.
Savage X Fenty
How do partnership ads work?
Pick the creator and the content
Creators matched on fit, from your own list or from the roster, and the posts or new content that will carry the ad.
Get permission
The creator approves the partnership inside the platform: a partnership ad permission on Meta, or an authorization code for Spark Ads on TikTok.
Build and launch
Targeting, budget, and placements set in the ad account, with the creator's handle on the ad.
Test and report
Creators and hooks tested against each other, spend moved to what works, and results reported per creator.
Straight answers.
What is whitelisting in influencer marketing?
Whitelisting is when a creator gives a brand permission to run paid ads from the creator's own account, so the ad shows the creator's handle instead of only the brand's. On Meta the current name is partnership ads, and TikTok calls its version Spark Ads. High Arc Media sets up the permissions and runs the ads as part of a creator campaign.
Are partnership ads the same as Spark Ads?
They do the same job on different platforms. Meta partnership ads run on Facebook and Instagram with the creator's handle and your brand together on the ad. TikTok Spark Ads run on a creator's real TikTok post, so the engagement stays on that post. Both put a creator's name on paid reach instead of only your logo.
Why run ads from a creator's account instead of ours?
Because people scroll past brand ads and stop for people. An ad from a creator's handle looks like the content around it and carries the trust that creator built with their audience. It also lets you test the same product through several creators and put more budget behind the ones your customers respond to.
Does the creator have to approve partnership ads?
Yes. On Meta the creator approves the partnership ad permission in the app, and on TikTok they generate an authorization code for Spark Ads. High Arc Media handles that ask as part of the creator agreement, so permissions, timing, and usage are clear before any ad spend goes out.
How much do partnership ads cost?
There are two parts: the creator side and the ad spend. Creator cost depends on creator size, deliverables, and paid usage. Ad spend is the budget you put behind the posts, set by how much reach you want. We scope both after we read your brief.
How do you measure partnership ads?
The same way we measure every campaign: views, engagement, click-throughs, and conversions. Each creator and each piece of content is tracked on its own, so you can see which creator moved the number and shift budget toward them instead of splitting it evenly across everyone.
Can we run partnership ads with creators we already work with?
Yes. If you already have creators, we can set up the permissions and run the ads from their handles. If you need creators, we match them from the High Arc Media roster on audience, content style, and past brand work, then run the ads from there.
Creator roster →
73 creators across comedy, entertainment, fashion, beauty, and food and lifestyle, matched to your brand on fit, not follower count.
UGC content →
Videos from a separate roster of UGC creators, made for your ads, product pages, and feed, with full usage rights by default.
The full picture →
How creators, UGC, and partnership ads work together as one influencer marketing campaign.
Ready to run ads people stop for?
Tell us the product, the audience, and when it needs to run. We come back with the creators that fit and the plan.