UGC content made for your ads.
UGC content is short video and photo made by real creators in the style of a customer's own post, for a brand to use in its ads, product pages, and social feed. High Arc Media runs UGC for brands with a separate roster of UGC creators, from the brief and creator match through approvals, with full usage rights by default.
Real posts from creators on the roster
How we run it.
A separate UGC roster
UGC creators are not influencers. We keep them on their own roster, picked for how they come across on camera, so you pay for the content and not for an audience.
Briefs written for the format
Every brief names the product, the hook, the proof point, and the action you want, so the creator knows what a usable video looks like before they film.
On-camera talent when you need it
For scripted spots and product demos, we cast from our on-camera talent roster alongside the UGC creators.
Full usage rights by default
Every video is yours to run in ads, on product pages, in email, and on your own social accounts, without renegotiating later.
What kinds of UGC can you order?
Shot vertical, for the feed and the ad placements where people actually watch. Mixing two or three formats gives you more than one angle to test.
- Testimonial"Okay, I get it now."
Testimonial
A creator talks through why they use the product, in their own words.
- Unboxing"Look what came today."
Unboxing
First open, first look, first reaction, on camera.
- Product demo"Here is how it works."
Product demo
The product doing its job, start to finish, in under a minute.
- Problem and fix"This was my problem."
Problem and fix
The pain point first, then the product as the answer.
- Day in the life@kaychelledOn the roster
Day in the life
The product in a real routine, where a customer would actually use it.
UGC creators and influencers on the roster.
Real people filming in their own style, matched to your product and your customer. A few of them below.
@theowisseh
@ayethatsmera
@80ktwins
@kaychelled
@naturallymelonie
@myronjewels
@ichvse
@teesanderscomedy
@nayrosee
@geminikhai
@lightskinkim
@tylarmckenzie
@shonrolling
@thevanessadamaris
@kalemyname
@bevvybooo
What is the difference between UGC and influencer content?
UGC is content you own and run. Influencer content is content plus the creator's audience. High Arc Media keeps both rosters, so a campaign can use either one or both.
UGC
- Made for your channels and your ads
- You pay for the content itself
- Audience size barely matters
- Runs from your brand's account
Influencer content
- Posted on the creator's own feed
- You pay for content plus their audience
- Audience fit is the whole point
- Can run as a partnership ad from their handle
Brands our creators have worked with
Our network includes creators with campaign credits from these brands and more.
Savage X Fenty
How a UGC order runs.
Brief
What you sell, who buys it, where the videos will run, and how many you need.
Match
UGC creators picked for the product and the format, with on-camera talent added where a script needs it.
Film and approve
Creators film to the brief. You review, request changes against the brief, and sign off.
Deliver and report
Finished files for every placement, then views, engagement, click-throughs, and conversions where the content runs.
Straight answers.
What is UGC content?
UGC content, short for user-generated content, is video and photo that looks and sounds like a real customer made it. Brands use it in paid ads, on product pages, and on their own social feeds because it feels native to the platform. High Arc Media produces it through a separate roster of UGC creators, with full usage rights included by default.
What is the difference between UGC creators and influencers?
An influencer is paid for content plus access to their audience, and the post usually goes up on their own feed. A UGC creator is paid for the content itself, which goes to your brand to post or to run as ads. High Arc Media keeps both rosters, so a campaign can use one, the other, or both together.
Who owns UGC content after it is made?
Your brand gets full usage rights by default. That means you can run the videos as paid ads, put them on product pages, use them in email, and post them on your own accounts, without going back to the creator to renegotiate every time a video earns a bigger budget.
How much does UGC content cost?
UGC cost depends on how many videos you need, how many creators make them, whether you add on-camera talent for scripted spots, and how much paid usage and ad spend sit behind them. We scope the full number after we read your brief.
Can UGC be used in paid ads?
Yes, and that is the most common use. UGC runs from your brand's ad account, while influencer content can also run as a partnership ad from the creator's own handle, which carries their name and trust into the feed. We plan the ad use during the brief, so every video is shot to work as an ad.
Do we approve UGC before it is used?
Yes. High Arc Media manages timelines and approvals on every campaign. You see each video before it runs, request changes against the brief, and sign off before anything goes to your ads, your website, or your feed. Nothing publishes without your approval.
How do you choose UGC creators?
On fit. We look at how a creator comes across on camera, whether their style matches how your product should be shown, and what they have made for brands before. Follower count barely matters for UGC, because the content runs on your channels and in your ads, not on theirs.
Creator roster →
73 creators across comedy, entertainment, fashion, beauty, and food and lifestyle, matched to your brand on fit, not follower count.
Partnership ads →
Paid ads that run from the creator's own handle on Meta and TikTok, so the ad carries the creator's trust into the feed.
The full picture →
How creators, UGC, and partnership ads work together as one influencer marketing campaign.
Ready for content you can run?
Tell us the product, the audience, and when it needs to run. We come back with the creators that fit and the plan.