Enrollment marketing that fills seats.
Enrollment is a marketing problem with a deadline. We run the campaigns that put your school in front of the right families during application season, send them to a page built to book a tour, and follow up until they apply.
How we run it.
Paid social for parents
Meta and Instagram campaigns aimed at families in the zip codes and drive times you actually enroll from, with creative built from your own students and teachers instead of stock.
Google and YouTube
Search campaigns for the families already looking for a school like yours, and YouTube placements that put your admissions film in front of them before they ever search.
Pages that book tours
One landing page per campaign with a single job, booking a tour or an open-house seat. Not the homepage, not the general inquiry form nobody answers.
Follow-up that converts
Email and text sequences that move an inquiry to a tour and a tour to an application, so the families you paid to reach do not go quiet.
Timed to how families decide.
- Late summer
Build the story bank
Shoot before open-house season, not during it. The films and photos that will carry the campaigns get made while the calendar is still quiet.
- Fall
Open houses and tours
Campaigns that fill open houses and private tours, aimed at families in the area you actually draw from, sent to a page built to book a visit.
- Winter
Application deadlines
Retargeting everyone who toured or inquired, with reminders that land before the deadline instead of after it.
- Spring
Decision day and yield
Admitted families still need a reason to commit. Student and parent stories close the gap between accepted and enrolled.
The creative that runs in every season comes from school video production and the always-on social media for schools. Ads only work as well as what they show.
ACCA: 563%.
A career academy came to us flat on enrollment. Families could not find answers to the questions they were asking before they applied. We built video that answered them and ran it with social as one system. Applications grew 563%, with 1,340 applications in five months. Admissions sold out and the academy built its first waitlist.
See the full results →Enrollment audit
Where your families come from today, what they see when they search for you, and where inquiries stall between the form and the application.
Build the funnel
Tour and open-house pages, tracking, and the follow-up sequence, set up before a dollar of ad spend goes out.
Launch on the calendar
Campaigns timed to your admissions cycle, with creative refreshed as the season moves from tours to deadlines to decision day.
Report on seats
Inquiries, tours booked, applications started, and applications submitted, by campaign. The numbers your admissions office already counts.
Straight answers.
What is enrollment marketing?
Enrollment marketing is the set of campaigns and follow-up that turn prospective families into enrolled students. For a school it usually means paid social and search ads during application season, landing pages that book tours, and email or text follow-up after an inquiry. High Arc Media measures it in inquiries, tours, and applications.
When should a school start enrollment marketing for next year?
Before open-house season. For a school with a fall-to-spring admissions cycle that means filming in late summer, launching tour and open-house campaigns in the fall, retargeting toward winter deadlines, and running yield content in the spring. Starting after the first open house means the best weeks are already gone.
Which ads work best for school enrollment?
Paid social on Meta and Instagram reaches parents where they already spend time, and search ads catch families who are actively looking. YouTube carries a longer admissions film. The creative matters more than the platform: real students and teachers on camera outperform stock photos and flyers because they answer what a family wants to see.
Can you target families in a specific area?
Yes. Campaigns can be aimed at specific zip codes, cities, or a radius around each campus, so the budget goes to families who could realistically enroll. For schools that draw from a wide area, we split campaigns by region so each one can be measured on its own.
How do you measure enrollment marketing?
By the numbers an admissions office already tracks: inquiries, tours booked, applications started, and applications submitted, broken out by campaign. Likes and impressions get reported, but they are not the goal.
How much should a school spend on enrollment marketing?
It depends on how many seats you need to fill and how competitive your area is. High Arc Media scopes the management fee and the ad spend separately on a call, so you can see what goes to the platforms and what goes to the work.
School video production →
Admissions films, founding-story films, student documentaries, program spotlights, and event coverage, cut for the website, the open house, and the feed.
Social media for schools →
A managed feed built from batch shoot days, on a calendar that follows the school year, with every post approved before it goes live.
Ready to fill next year's seats?
Tell us about the school, the seats you need to fill, and when your window opens. We come back with the plan.