Plan your school video shoot like a pro.
Most school videos get filmed during the school day, around real classes, real teachers and real kids. This is the planning doc our school clients fill out before every shoot, names taken out, so you can plan yours the same way.
What is in the template
A Google Doc your team copies and fills in together, a Word file, and a PDF to read and print.
- 01
Project overview: focus, goal, audience, length, tone, and the one call to action
- 02
Where the video will run, checked off before the shoot so it gets cut for every channel
- 03
A shoot-day schedule built around the school bell, class by class
- 04
Interview plan for the principal, a teacher, and a parent, with sample questions
- 05
The on-camera comfort check and the no-script note to send your speakers
- 06
Storyboard, priority shot list, and on-screen text
- 07
Media release and parent notice checklist, with a sample message
- 08
Editing timeline from shoot day to launch, and the crew's shoot-day checklist
Who it is for
Marketing directors, admissions teams, principals and heads of school planning an admissions video, a grade-level series, a testimonial or a program spotlight. It works with any production company, including ours.
Want the reasoning behind each section first? Read how to plan a school admissions video.
Rather have us run the day?
We film schools in every major city and travel anywhere else you need us.