High Arc Media, school marketing
Schools / School video production

School video families remember.

The film a family watches before they tour decides whether they tour. We make admissions films, founding-story films, student documentaries, and program spotlights for schools, with crews in 13 states and a Best of Georgia 2023 award for videography.

Still from the St. Benedict's founding story film
563%
Growth in student applications
ACCA, against their prior baseline
1,340
Applications in five months
ACCA
Sold out
Admissions, plus a waitlist
ACCA, a first for the academy
Best of GA
2023 Videographers
Georgia Business Journal
What you get

How we run it.

01

Built around the questions families ask

Every film starts with what a parent wants to know before they visit: who teaches here, what a normal day looks like, and what happens to students after they leave.

02

Students and teachers, not actors

Real classrooms and real voices. A prospective family can tell the difference, and a staged version costs the school the trust it was trying to build.

03

One shoot, every cut

The long film for the website, a short version for the open house, and vertical cuts for the feed and the ads, all planned before the camera rolls.

04

Planned around the school day

Shoot schedules built with the front office, so filming fits between bells, assemblies, and testing weeks instead of fighting them.

What we make

Films every school needs.

Admissions and overview films

The film a family watches before they book a tour. What the school is, who it is for, and what a day inside looks like.

Ours: ACCA Overview

Founding story films

Why the school exists, told by the people who built it. The film that anchors the website and the capital campaign.

Ours: St. Benedict's Founding Story

Student documentaries

One student, followed through their school experience. The most persuasive thing a prospective family can watch.

Ours: Hailey and Olivia, a student docuseries

Program spotlights

STEAM labs, career pathways, and the programs that set the school apart, shown working instead of described.

Ours: St. Benedict's STEAM, ACCA in Action

Events and milestones

Decision Day, graduation, and teacher appreciation. Content that keeps current families proud and gives the feed something real.

Ours: Decision Day, 2023 Graduation

Fundraising and grants

Capital-campaign and grant films that show a funder exactly where the money goes.

Ours: ITC Equality Can't Wait grant proposal

The work

Schools we have filmed.

Real productions for a private school, a career academy, a public middle school, and a seminary. Tap any film to play it.

St. Benedict's

A multi-year partnership, from the school's founding-story film to STEAM, Decision Day, graduation, and capital-campaign work.

ACCA

Career-academy overview and testimonials across a multi-year partnership, alongside pathway and training video.

Student stories

Student documentary series that follow individual students through their school experience.

More school work

Questions

Straight answers.

What types of videos should a school have?

Most schools get the most from four: an admissions or overview film for the website and tours, a founding-story or brand film, student stories or a short docuseries, and program spotlights for the offerings that set the school apart. Event films for decision day and graduation keep current families engaged and feed social media.

How much does school video production cost?

High Arc Media scopes school video on a call, because the price depends on how many films you need, how many shoot days they take, and how many cuts each one needs. Planning several films around one set of shoot days usually costs less per film than booking them one at a time.

How long does a school video shoot take?

It depends on the film. A program spotlight can often be captured in a single shoot day. A founding-story film or a student docuseries takes longer, because it is built around interviews and has to follow real moments in the school year.

Do you film students on camera?

Yes, in every kind of school film, working from the school's own media release process. We confirm with the school which students are cleared to appear before the shoot day.

Do you deliver versions for social media?

Yes. Vertical cuts for Instagram, TikTok, and YouTube Shorts are planned at the same time as the main film, so the feed and the ads get content from the same shoot.

Do you travel for school video shoots?

Yes. High Arc Media is headquartered in Atlanta with crews in 13 states and teams in New York, Miami, Los Angeles, and Chicago.

Ready to show families the school?

Tell us about the school, the seats you need to fill, and when your window opens. We come back with the plan.