Social media for schools.
The school's feed is the first campus tour most families take. We run it: content batched from planned shoot days, a calendar that follows the school year, and posts that show what a normal day inside actually looks like.
How we run it.
Content batching
Planned shoot days that produce weeks of posts at once, so the feed does not depend on a teacher remembering to film something between classes.
Spotlights that recruit
Students, teachers, alumni, and programs, one at a time. The posts that make a prospective family picture their own kid in the building.
A calendar for the school year
Open houses, application deadlines, decision day, athletics, the arts, and graduation, mapped months ahead so the feed never goes quiet in the weeks that matter most.
Approvals that fit a school
Every post is reviewed by your communications or admissions lead before it goes live, on a schedule that respects how schools actually sign off.
Short, real, on schedule.
From school feeds
A program spotlight cut for social, a teacher appreciation post, and Decision Day. The kind of content that keeps a feed alive between the big moments.
Audit the feed
What a family sees today when they open your profile, what is working, and what has gone quiet since the last busy season.
Map the year
A content calendar built from your admissions cycle and the school calendar, with the shoot days that will feed it.
Shoot and batch
Planned shoot days on campus, edited into a library of posts, reels, and stories ready for approval.
Post and report
Scheduled posting, community management, and a monthly report on reach, engagement, and the inquiries that came from social.
Straight answers.
What should a school post on social media?
Posts that show what a day inside the school looks like: students in class and in programs, teacher spotlights, athletics and the arts, and milestones like decision day and graduation. Add admissions reminders around open houses and deadlines. Families respond to real people and real moments far more than to flyers and announcements.
Which social media platforms should a school use?
Instagram and Facebook reach parents. TikTok and YouTube Shorts reach students, which matters most for high schools and colleges where the student has a say. LinkedIn is useful for higher education, alumni, and fundraising. Most schools do best with two or three platforms done consistently rather than five done occasionally.
How often should a school post on social media?
Consistently, which matters more than volume. A steady few posts a week plus stories beats a burst in August and silence in February. Batch shoot days are what make that steady pace possible without pulling staff away from teaching.
Who approves school social media posts?
Your school does. Every post goes to your communications or admissions lead for approval before it is published, and nothing goes live without that sign-off.
How do you handle student privacy on social media?
We work from the school's media release list and confirm which students are cleared to appear before anything is filmed or posted. Student names and identifying details are only used when the school approves them.
Enrollment marketing →
Paid social, Google, and YouTube campaigns timed to application season, landing pages that book tours, and follow-up that turns an inquiry into an application.
School video production →
Admissions films, founding-story films, student documentaries, program spotlights, and event coverage, cut for the website, the open house, and the feed.
Ready for a feed families actually watch?
Tell us about the school, the seats you need to fill, and when your window opens. We come back with the plan.