Marketing that signs cases.
Not impressions. Not followers. Cases. We run social, ads, video, web, SEO, and AI intake for personal injury, family, criminal defense, and corporate firms, and we report on what a signed case actually costs you.
Most firms do not have a traffic problem.
They have a leak. The calls come in and go to voicemail after six. The website describes the firm instead of capturing the person in crisis. The ads run on keywords that bring job seekers. The last video was shot three years ago and still runs.
Buying more traffic on top of that just makes the leak more expensive. We find the leak first, then turn on volume.
We shoot it, we run it, we report on it.
CEO Lawyer
Super Bowl campaign, cast and produced end to end, millions of impressions across streaming and social
DeLoach Law Firm
Managed social and a personal injury commercial, over $120,000 in new business
Jaraysi Law Firm
Client testimonial film
Lawrence & Bundy LLC
CLE webinar livestream produced from the firm's Atlanta office, streamed and delivered January 2024
Six services, one team.
Social Media
Managed social that turns attention into signed cases, not just followers.
See pricing →Advertising
Google, Local Services, and Meta, measured on cost per signed case.
See pricing →Video Production
Testimonials, streaming commercials, FAQ libraries, and content batches.
See pricing →AI Systems
An AI voice agent that answers every call, plus AI content generation.
See pricing →Web Design
Firm sites and practice-area intake pages built to convert, not to win awards.
See pricing →SEO
Rank in the map pack, and get cited by ChatGPT when someone asks who to hire.
See pricing →Prior results do not guarantee a similar outcome. Every case is different.
Different case, different math.
Personal Injury
One signed case can cover a year of marketing, which is exactly why the auction is brutal and why speed to lead decides who wins.
Cost per signed case →
Family Law
The decision is made privately, under emotional load, usually at night, and often months before anyone calls.
Consult to retainer rate →
Criminal Defense
The call comes at two in the morning from a family member, and it goes to whoever picks up.
Answered call rate, then consults booked →Corporate & Business Law
Nobody clicks an ad to hire corporate counsel. This one runs on authority, visibility, and referral.
Qualified inbound conversations with decision makers →Find the leak
We look at where calls, clicks, and consults are actually dying before we recommend spending anything.
Fix intake first
Recovering cases you already pay for is cheaper than buying new ones. Usually this is the phone.
Turn on the channel
One channel, run properly, measured to a signed case. Then the next one.
Compound it
Content and SEO build while paid carries the volume, so your cost per case falls over time.
Straight answers.
What does a lawyer marketing agency do?
A lawyer marketing agency runs the channels that bring a firm signed cases: search and Local Services Ads, social media, video, the firm's website, and intake. High Arc Media does all six for law firms and reports on cost per signed case rather than clicks or impressions, because a cheap lead that never signs is not a cheap lead.
How much does law firm marketing cost?
It depends on the channel. High Arc Media's managed social for law firms starts at $5,000 a month. Advertising management starts at $2,500 a month plus ad spend paid directly to the platforms. Video is priced per shoot day, starting at $2,500 for a three-person crew. SEO starts at $2,500 a month. Most firms start with one channel and add the next once it is producing.
What makes marketing a law firm different from marketing other businesses?
Three things. The purchase is made under stress and on trust rather than on price. The value of one client can be enormous, which makes the ad auction brutal. And the moment of decision is usually a phone call, so a firm that markets well but answers poorly loses the case anyway. That is why intake belongs in the marketing conversation, not outside it.
Do you only work with personal injury firms?
No. High Arc Media works with personal injury, family law, criminal defense, and corporate and business law firms. Each of those buys differently, so each gets a different plan. Personal injury runs on speed to lead, family law on a long private research window, criminal defense on who answers the phone at two in the morning, and corporate on authority and referral.
Can you show results from other law firms?
Yes. Managed social for the DeLoach Law Firm generated over $120,000 in new business, with three cases signed in the first month and roughly $15,000 returned on $1,500 spent. High Arc Media also cast and produced a Super Bowl spot end to end for CEO Lawyer, which drove millions of impressions across streaming and social. Prior results do not guarantee a similar outcome.
How fast do law firms see results?
Paid channels can produce calls in the first week, because you are buying demand that already exists. Social and SEO compound over three to six months. Intake fixes, including an AI voice agent that answers every call, tend to show up fastest of all, because they recover cases you are already paying to generate.
Do you handle bar advertising compliance?
We build to the rules, and your compliance counsel signs off. Case results and testimonials ship with the required disclaimer built into the edit rather than added afterward. Advertising rules vary by state, so the first campaign in a new jurisdiction gets reviewed before it runs.
Find out what a case is costing you.
Six questions. We tell you where the leak is.