High Arc Media, lawyer marketing

Lawyer Marketing AgencyWe Generate LeadsFor Law Firms

High Arc Media is a lawyer marketing agency built around one outcome: signed cases on your calendar. We run social media marketing, Google Ads and Local Services Ads, video production, AI intake that answers every call, web design, and SEO for personal injury, family law, criminal defense, and corporate firms. Headquartered in Atlanta and working with firms nationwide, we report on what a signed case costs you, not what a click costs you.

Most firms do not have a traffic problem.

They have a leak. The calls come in and go to voicemail after six. The website describes the firm instead of capturing the person in crisis. The ads run on keywords that bring job seekers. The last video was shot three years ago and still runs.

Buying more traffic on top of that just makes the leak more expensive. We find the leak first, then turn on volume.

Night vehicle scene filmed for the CEO Lawyer personal injury campaign
Produced in house

We shoot it, we run it, we report on it.

Firms we have produced work for

CEO Lawyer

Personal injury

Super Bowl campaign, cast and produced end to end, millions of impressions across streaming and social

DeLoach Law Firm

Personal injury

A personal injury commercial plus managed social. One TikTok video produced over $120,000 in new business

Jaraysi Law Firm

General practice

Client testimonial film

Lawrence & Bundy LLC

Corporate and business law

CLE webinar livestream produced from the firm's Atlanta office, streamed and delivered January 2024

Real numbers
$120K+
New business from one TikTok video
DeLoach Law Firm
3
Cases signed in month one
DeLoach Law Firm
Super Bowl
Spot cast and produced
CEO Lawyer, end to end
Millions
Impressions across streaming and social
CEO Lawyer campaign

Prior results do not guarantee a similar outcome. Every case is different.

In their words
I got yet another case from TikTok too.
Dwight DeLoach
DeLoach Law Firm, personal injury
We had never done a production that big. Having an expert team there to execute it made all the difference.
CEO Lawyer
Personal injury firm, Atlanta
The work

Video we made for law firms.

Commercials, a client testimonial, and a full CLE webinar. Press play on any of them.

CEO Lawyer
Streaming commercial0:27
CEO Lawyer
Streaming commercial0:30
DeLoach Law Firm
Streaming commercial0:48
Jaraysi Law Firm
Testimonial video1:33
Lawrence & Bundy LLC
Livestream and webinar58:14
What we produce for firms →
Practice areas

Different case, different math.

Personal injury emblem: a vehicle silhouette rising into an arc

Personal Injury

One signed case can cover a year of marketing, which is exactly why the auction is brutal and why speed to lead decides who wins.

Cost per signed case
Family law emblem: two interlocking arcs inside a protective shield

Family Law

The decision is made privately, under emotional load, usually at night, and often months before anyone calls.

Consult to retainer rate
Criminal defense emblem: a shield of vertical bars breaking open into light

Criminal Defense

The call comes at two in the morning from a family member, and it goes to whoever picks up.

Answered call rate, then consults booked
Corporate law emblem: angular skyline towers on a connecting line

Corporate & Business Law

Nobody clicks an ad to hire corporate counsel. This one runs on authority, visibility, and referral.

Qualified inbound conversations with decision makers
How we start
01

Find the leak

We look at where calls, clicks, and consults are actually dying before we recommend spending anything.

02

Fix intake first

Recovering cases you already pay for is cheaper than buying new ones. Usually this is the phone.

03

Turn on the channel

One channel, run properly, measured to a signed case. Then the next one.

04

Compound it

Content and SEO build while paid carries the volume, so your cost per case falls over time.

FAQ

Straight answers.

What does a lawyer marketing agency do?

A lawyer marketing agency runs the channels that bring a firm signed cases: search and Local Services Ads, social media, video, the firm's website, and intake. High Arc Media does all six for law firms and reports on cost per signed case rather than clicks or impressions, because a cheap lead that never signs is not a cheap lead.

How much does law firm marketing cost?

It depends on the channel. High Arc Media's managed social for law firms starts at $5,000 a month. Advertising management starts at $2,500 a month plus ad spend paid directly to the platforms. Video is priced per shoot day, starting at $2,500 for a three-person crew. SEO starts at $2,500 a month. Most firms start with one channel and add the next once it is producing.

What makes marketing a law firm different from marketing other businesses?

Experience, and where it is pointed. High Arc Media works directly with law firms, so everything we produce and everything we study goes back into one thing. We have shot and run campaigns for personal injury, general practice, and corporate firms, which means we are not learning your business on your budget. A general agency splits its attention across restaurants, gyms, and retail and picks up a little about each. We know what a firm's intake actually sounds like, which case types are worth chasing in a given market, and which creative earns a call instead of a compliment. That focus is the difference.

Do you only work with personal injury firms?

No. High Arc Media works with personal injury, family law, criminal defense, and corporate and business law firms. Each of those buys differently, so each gets a different plan. Personal injury runs on speed to lead, family law on a long private research window, criminal defense on who answers the phone at two in the morning, and corporate on authority and referral.

Can you show results from other law firms?

Yes. Managed social for the DeLoach Law Firm generated over $120,000 in new business from a single TikTok video, with three cases signed in the first month. High Arc Media also cast and produced a Super Bowl spot end to end for CEO Lawyer, which drove millions of impressions across streaming and social. Prior results do not guarantee a similar outcome.

How fast do law firms see results?

Paid channels can produce calls in the first week, because you are buying demand that already exists. Social and SEO compound over three to six months. Intake fixes, including an AI voice agent that answers every call, tend to show up fastest of all, because they recover cases you are already paying to generate.

Do you handle bar advertising compliance?

We build to the rules, and your compliance counsel signs off. Case results and testimonials ship with the required disclaimer built into the edit rather than added afterward. Advertising rules vary by state, so the first campaign in a new jurisdiction gets reviewed before it runs.

Find out what a case is costing you.

Six questions. We tell you where the leak is.