Lawyer Marketing AgencyWe Generate LeadsFor Law Firms
High Arc Media is a lawyer marketing agency built around one outcome: signed cases on your calendar. We run social media marketing, Google Ads and Local Services Ads, video production, AI intake that answers every call, web design, and SEO for personal injury, family law, criminal defense, and corporate firms. Headquartered in Atlanta and working with firms nationwide, we report on what a signed case costs you, not what a click costs you.
Most firms do not have a traffic problem.
They have a leak. The calls come in and go to voicemail after six. The website describes the firm instead of capturing the person in crisis. The ads run on keywords that bring job seekers. The last video was shot three years ago and still runs.
Buying more traffic on top of that just makes the leak more expensive. We find the leak first, then turn on volume.

We shoot it, we run it, we report on it.
CEO Lawyer
Super Bowl campaign, cast and produced end to end, millions of impressions across streaming and social
DeLoach Law Firm
A personal injury commercial plus managed social. One TikTok video produced over $120,000 in new business
Jaraysi Law Firm
Client testimonial film
Lawrence & Bundy LLC
CLE webinar livestream produced from the firm's Atlanta office, streamed and delivered January 2024
Six services, one team.
Social Media
Managed social that turns attention into signed cases, not just followers.
See pricing →Advertising
Google, Local Services, and Meta, measured on cost per signed case.
See pricing →Video Production
Testimonials, streaming commercials, FAQ libraries, and content batches.
See pricing →AI Systems
Voice agents that answer every call, website chatbots that catch the rest, and AI content production.
See pricing →Web Design
Firm sites and practice-area intake pages built to convert, not to win awards.
See pricing →SEO
Rank in the map pack, and get cited by ChatGPT when someone asks who to hire.
See pricing →Prior results do not guarantee a similar outcome. Every case is different.
I got yet another case from TikTok too.
We had never done a production that big. Having an expert team there to execute it made all the difference.
Video we made for law firms.
Commercials, a client testimonial, and a full CLE webinar. Press play on any of them.
Different case, different math.

Personal Injury
One signed case can cover a year of marketing, which is exactly why the auction is brutal and why speed to lead decides who wins.
Cost per signed case
Family Law
The decision is made privately, under emotional load, usually at night, and often months before anyone calls.
Consult to retainer rate
Criminal Defense
The call comes at two in the morning from a family member, and it goes to whoever picks up.
Answered call rate, then consults booked
Corporate & Business Law
Nobody clicks an ad to hire corporate counsel. This one runs on authority, visibility, and referral.
Qualified inbound conversations with decision makersFind the leak
We look at where calls, clicks, and consults are actually dying before we recommend spending anything.
Fix intake first
Recovering cases you already pay for is cheaper than buying new ones. Usually this is the phone.
Turn on the channel
One channel, run properly, measured to a signed case. Then the next one.
Compound it
Content and SEO build while paid carries the volume, so your cost per case falls over time.
Straight answers.
What does a lawyer marketing agency do?
A lawyer marketing agency runs the channels that bring a firm signed cases: search and Local Services Ads, social media, video, the firm's website, and intake. High Arc Media does all six for law firms and reports on cost per signed case rather than clicks or impressions, because a cheap lead that never signs is not a cheap lead.
How much does law firm marketing cost?
It depends on the channel. High Arc Media's managed social for law firms starts at $5,000 a month. Advertising management starts at $2,500 a month plus ad spend paid directly to the platforms. Video is priced per shoot day, starting at $2,500 for a three-person crew. SEO starts at $2,500 a month. Most firms start with one channel and add the next once it is producing.
What makes marketing a law firm different from marketing other businesses?
Experience, and where it is pointed. High Arc Media works directly with law firms, so everything we produce and everything we study goes back into one thing. We have shot and run campaigns for personal injury, general practice, and corporate firms, which means we are not learning your business on your budget. A general agency splits its attention across restaurants, gyms, and retail and picks up a little about each. We know what a firm's intake actually sounds like, which case types are worth chasing in a given market, and which creative earns a call instead of a compliment. That focus is the difference.
Do you only work with personal injury firms?
No. High Arc Media works with personal injury, family law, criminal defense, and corporate and business law firms. Each of those buys differently, so each gets a different plan. Personal injury runs on speed to lead, family law on a long private research window, criminal defense on who answers the phone at two in the morning, and corporate on authority and referral.
Can you show results from other law firms?
Yes. Managed social for the DeLoach Law Firm generated over $120,000 in new business from a single TikTok video, with three cases signed in the first month. High Arc Media also cast and produced a Super Bowl spot end to end for CEO Lawyer, which drove millions of impressions across streaming and social. Prior results do not guarantee a similar outcome.
How fast do law firms see results?
Paid channels can produce calls in the first week, because you are buying demand that already exists. Social and SEO compound over three to six months. Intake fixes, including an AI voice agent that answers every call, tend to show up fastest of all, because they recover cases you are already paying to generate.
Do you handle bar advertising compliance?
We build to the rules, and your compliance counsel signs off. Case results and testimonials ship with the required disclaimer built into the edit rather than added afterward. Advertising rules vary by state, so the first campaign in a new jurisdiction gets reviewed before it runs.
Find out what a case is costing you.
Six questions. We tell you where the leak is.
