Borrow an audience that already trusts.
People hire the firm they already feel like they know. Creators get your attorneys in front of audiences that have never seen your billboard, in the kind of video those people actually stop and watch. We use our own network or source creators for your city and practice area.
Reach people who do not know you
A creator's audience is a room your ads have never been in. One collab puts your firm in front of thousands of people in your market before they ever need a lawyer.
Video people actually watch
Creators know what holds attention on their own feed. Your attorney brings the expertise, the creator brings the format, and the result looks like content instead of a commercial.
Trust before the call
When someone has seen your attorney answer real questions on a creator they follow, the first call starts warm. That is the same job video and social do, with a bigger audience on day one.
Matched on fit, not follower count
We pick creators by who their audience is and where they live, then check that their content sits right next to a law firm. A smaller creator in your city beats a big one three states away.
Collabs, content, and ads.
Creator collabs
A creator and one of your attorneys on camera together. Know-your-rights explainers, street Q&A, and the questions people are too embarrassed to ask a lawyer directly. It posts to the creator's audience, so your firm meets people who have never heard of you.
Content for your channels
Creator-made videos built for your feed, your website, and your ads. Content made for your channels comes with full usage rights by default, so you can keep running it.
Partnership ads
Meta partnership ads and TikTok Spark Ads run from the creator's own handle. The ad shows up with the creator's name and face on it, so it reads like a post people already trust instead of another law firm ad.
Our creators, or yours to find.
We start with our own network. If the audience your firm needs is not in it, we source creators in your city who fit the practice area and the tone your counsel is comfortable with.
Creators in our network. They are not attorneys, and they are not clients of any firm.
Every paid collab carries a paid-partnership disclosure. Your counsel approves every script before anything is filmed, and nothing posts that they have not seen. We are not ethics counsel. Tell us your state and we build the review step around your rules.
What it costs.
Scoped per campaign
Every campaign is scoped to the creators, the number of videos, and how long you want to run them. Creator fees depend on audience size, engagement, and usage rights, and partnership ad spend is paid to the platforms directly. You get the full number in writing before anything is filmed.
Set the goal
Reach, followers, or video for ads. We agree on the audience, the cities, and the case types you want more of.
Match creators
A shortlist from our network of 73 creators, or creators we source for your market, with their audience and past work in front of you.
Script and approve
We write the concepts. Your counsel approves every script before anything is filmed, and every paid collab carries a paid-partnership disclosure.
Film, post, and report
Collabs filmed and posted, partnership ads launched if they are in scope, and a report on views, reach, and inquiries by creator.
Good to know.
What is influencer marketing for a law firm?
It is paying creators with an engaged audience to make and share content with or about your firm. For a law firm that usually means a creator filming with one of your attorneys, answering real questions people have, and posting it to their own following. High Arc Media runs it from our network of 73 creators or with creators we source for your city and practice area.
Is influencer marketing allowed under bar advertising rules?
Paid endorsements generally have to be clearly disclosed, and attorney advertising rules vary by state. Every paid collab we run carries a paid-partnership disclosure, and your compliance counsel approves every script before anything is filmed. We are not ethics counsel, and we do not pretend to be.
How much does influencer marketing cost for a law firm?
It is scoped per campaign, because it depends on which creators you use, how many videos you want, and how long you want to run them. Creator fees depend on audience size, engagement, and usage rights, and partnership ad spend is paid to the platforms directly. You get the full number in writing before anything is filmed.
Which creators would we work with?
Our network covers comedy, entertainment, fashion, beauty, and food and lifestyle, with a combined following of more than 69 million on each creator's largest platform as of July 2026. If the right audience for your firm is not in the network, we source creators in your city. We match on who the audience is, not on follower count.
Who owns the videos?
Content made for your channels comes with full usage rights by default, so you can post it and run it as ads for as long as you like. For collabs that post on the creator's own account, the usage terms are set in the creator agreement before filming, so nothing is a surprise later.
What are partnership ads?
Meta partnership ads and TikTok Spark Ads let an ad run from the creator's own handle instead of the firm's page. The ad carries the creator's name and face into the feed, so it reads like a post from someone the viewer already follows. Ad spend is paid to the platforms directly and is never marked up.