Articles
How firms actually get hired.
No listicles. Specific writing about intake, ad channels, search, and the numbers that decide whether a marketing budget is working.
Intake3 min read
Why Law Firms Lose Cases to Missed Calls
The most expensive marketing problem at most law firms is not traffic. It is the phone ringing at 6:40pm and nobody picking it up.
Read →Advertising3 min read
Local Services Ads for Lawyers, and When They Beat Google Search
LSA sits above every other result, charges per lead instead of per click, and requires verification most firms never finish. Here is how to think about it.
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