Be the firm they already recognize.
Nobody hires a lawyer because of a follower count. They hire the firm whose name they already know on the day something goes wrong. That is what social does for a firm: it puts you in front of the same city every week so the call comes to you instead of to the billboard. Managed end to end, cut from one shoot day a month.
Fully managed
Instagram, TikTok, YouTube, LinkedIn, and Facebook. Strategy, writing, editing, scheduling, and publishing all sit with us. Your involvement is a shoot day and a calendar you approve.
Built on four pillars
Case results, education, attorney personality, and community presence, rotated on a schedule. No firm can sustain posting without a structure, and this is the structure that works for firms.
Filmed once, posted all month
Short-form is cut from your batch shoot day, so a month of posting costs your attorneys one block of calendar time instead of a standing weekly obligation nobody keeps.
DMs treated as intake
Comments and direct messages get monitored and answered. Anyone describing a real matter gets handed to your staff the same day, because that is where the cases hide.
What partners say first.
"Social media is undignified for a law firm."
Undignified is a forty-foot billboard with your face on it, and firms buy those every year. A weekly explainer on what to do after a wreck is closer to what you already say at a bar CLE. Nobody is asking you to dance. The firms winning on social post what they say in a consult, filmed once and cut into pieces.
"Followers do not pay the bills."
Correct. Reach is the input, signed cases are the output. DeLoach Law Firm signed three cases in the first month of managed social and has generated over $120,000 in new business from it. We report on consults booked and cases signed, not on likes.
"We tried it and nothing happened."
Most firms post when someone at the office remembers to. Four posts in March, nothing in April. Recognition is built by frequency, and frequency comes from batching. One filmed day, a month of content, published on a calendar whether or not anyone at the firm thinks about it that week.
"Our clients are not on TikTok."
Your clients are on a phone. The platform follows the practice area, not the trend. Corporate, employment, and business work lives on LinkedIn where the referrals are. Personal injury, family, and criminal defense get their volume on Instagram, Facebook, and short-form video. We pick per firm, and if the pick is wrong the monthly report says so.
Prior results do not guarantee a similar outcome. Every case is different.
Four things a firm posts.
A firm account fails for one of two reasons. Every post is an ad, or nobody knows what to post so nothing goes up. The pillars fix both.
Case results
The post that signs the next case is usually about the last one. Verdicts, settlements, and outcomes on a repeating cycle, disclaimer attached. Most firms sit on this pillar because a win feels like old news by the time the check clears. It is not old news to the person who got hit last Tuesday. One outcome, cut three ways, can carry a month.
Education
Nobody needs a lawyer until they suddenly do. This pillar reaches them before that day by being useful about something they can act on now. What signing a medical release actually gives away. Why the first offer is the first offer. Useful earns the follow, and the follow is what makes your name the one they reach for six months later.
Attorney personality
People hire a person, not a logo. The partner on camera, in their own words, is the single hardest thing for a competitor to copy and the fastest way for a stranger to decide they trust you.
Community presence
The sponsorship, the fundraiser, the local bar event, the team you bought jerseys for. This is what makes a firm read as the local firm instead of a name on a search result.
Compliance language for result posts is set at the edit stage, which is covered on video production for lawyers. If you want paid distribution behind the same batch, that runs from advertising for lawyers.
Not sure which pillar your firm is missing? Answer six questions and we will tell you what your account is short on.
What it costs.
Monthly retainer
Launch
One firm, one channel focus, consistent output.
- Managed posting on two platforms
- One content batch day per month
- Community management and DM triage
- Monthly reporting tied to consults booked
Authority
The tier most firms sign. Full presence, every channel.
- Managed posting on four platforms
- Two content batch days per month
- Case-result and FAQ content systems
- Attorney personal brand support
- Monthly reporting tied to signed cases
Domination
Multi-attorney firms that want to own the market.
- Everything in Authority
- Per-attorney content tracks
- Weekly publishing cadence
- Paid amplification strategy included
- Quarterly strategy sessions on camera
Audit and positioning
What the firm posts now, what competitors in your city post, and which case types you actually want more of. The mix is set by the cases you want, not by what is trending.
Pillar plan and calendar
A thirty-day calendar across the four pillars, with the compliance language for results posts written in. You approve it before anything films.
Batch day
One filmed day at your office or on location. Talking points ready, wardrobe sorted, enough material captured to cover the month across every platform.
Publish, monitor, report
We post on the calendar, work the comments and DMs, hand real inquiries to intake, and report monthly on consults booked and cases signed.
Prior results do not guarantee a similar outcome. Every case is different.
Good to know.
Does social media marketing actually sign cases for law firms?
Yes, when it runs on a calendar instead of in bursts. High Arc Media runs managed social for DeLoach Law Firm, a personal injury firm. Three cases were signed in the first month, and the account has produced over $120,000 in new business. Against $1,500 of spend, roughly $15,000 came back. The mechanism is not complicated. The firm showed up every week in the same feeds, so when something went wrong the name was already sitting there. Prior results do not guarantee a similar outcome, and every case is different.
How much does social media marketing for lawyers cost?
High Arc Media runs it as a monthly retainer at three levels. Launch is $5,000 a month and covers managed posting on two platforms, one content batch day, community management and DM triage, and monthly reporting tied to consults booked. Authority is $8,500 a month, the tier most firms sign, and covers four platforms, two batch days, case-result and FAQ content systems, attorney personal brand support, and reporting tied to signed cases. Domination is $12,000 a month and adds per-attorney content tracks, a weekly publishing cadence, and paid amplification. The content batch day is part of the retainer, not a separate production invoice.
What should a law firm post about on social media?
Four pillars, rotated. Case results, disclaimer attached, which prove the firm wins. Education, which is aimed at someone who does not have a case yet and is the pillar that earns the follow early. Attorney personality, because people hire a person and not a logo. Community presence, the sponsorships and local events that make a firm read as the local firm. The rotation matters as much as the pillars do. A firm that posts only case results looks like an ad. A firm that posts only office birthdays never gets called. We start most firms weighted toward education, then shift weight to results once there are enough cleared wins to publish on a cycle.
Is social media undignified for a law firm?
No, and the comparison usually makes that clear. Firms already buy billboards, bus benches, and late-night television. A short video explaining what to do after a car wreck is closer to a bar CLE than to any of that. Dignity is a function of what you say and how you say it, not of the platform it lands on. Nothing in a well-run firm account requires an attorney to do a trend or a dance.
Can a law firm post case results and settlement amounts on social media?
In most states, yes, with the correct disclaimer attached. The standard formulation is that prior results do not guarantee a similar outcome and every case is different. The disclaimer ships with the post. Three practical rules sit on top of that. Do not describe a matter specifically enough to identify the client without written consent. Do not phrase an outcome so it reads as a promise about what a viewer would get. Do not let a number sit in a caption while the same number is missing from the video, because the two get screenshotted apart. Advertising rules vary by state and change, so your firm's compliance counsel should review the first batch before a campaign runs in a new jurisdiction.
Which social platforms should a law firm be on?
It follows the practice area. Corporate, employment, and business firms get the most out of LinkedIn, where referral sources and in-house counsel already spend their time. Personal injury, family law, and criminal defense get their volume from Instagram, Facebook, and short-form video on TikTok and YouTube. Estate planning and elder law sit closest to Facebook, because the adult child researching for a parent is usually the one who calls. The test is simple: pick the platform where the person who makes the call already is, not the platform with the best numbers in a trend report. Most firms should run two platforms well before adding a third. One shoot day spread thin across five channels loses to two channels done properly, and the monthly report is what tells us if the pick was wrong.