A missed call is a lost case.
The phone rings at 11 PM on a Saturday. It goes to voicemail, and by the time anyone plays it back the caller has already hired somebody. The worse part is that your firm never learns the call happened at all. An AI voice agent picks up on the first ring at any hour, asks your qualifying questions, books the consult on a live calendar, and writes the recording, transcript, and summary into your CRM. A human still handles the legal conversation. The agent makes sure there is one to handle.
Answers on the first ring
Nights, weekends, lunch hours, and the calls that come in while your staff is already on the phone. An AI receptionist for law firms does not take a day off, and it never sends a hurt caller to voicemail.
Qualifies before it books
The agent runs your criteria: case type, date of incident, injuries, treatment, prior representation. Callers who fit get a consult on the calendar. Callers who do not get logged and routed, so your attorneys are not sitting through them.
AI content generation
Your case wins and one shoot day turn into articles, posts, video scripts, and ad copy on a publishing schedule. Drafted by the system, reviewed and approved by your firm, published only after a human signs off.
One record per call, written automatically
Every call writes itself into your CRM with the recording, transcript, and summary attached, and follow-up fires without depending on anyone remembering. That single record is also what the rest of your marketing reporting hangs on, because a call nobody logged cannot be traced to anything later.
Ring to booked.
A Saturday night car accident call, from the first ring to the moment an attorney picks it up Monday morning.
- 11:42 PM
Ring one
Answered. No voicemail, no hold music, no answering service reading off a card. The agent picks up with your firm name and the greeting your intake staff already uses.
- Second 20
What happened
The caller tells the story once. The agent takes the date, the location, whether anyone else was involved, and whether a report was filed.
- Minute 2
Your qualifying questions
Case type, injuries, treatment so far, insurance, and whether another firm is already involved. Your criteria, not a generic script bought off a shelf.
- Minute 4
The consult goes on the calendar
Open slots pulled live from your calendar. The confirmation text and email go out before the caller hangs up, so the appointment is real before they cool off.
- Minute 5
Everything lands in the CRM
Recording, transcript, and a short summary written to the matter. If the call hit a case type you flagged as high value, whoever is on call gets pinged that night.
- Monday, 8:30 AM
A human takes it from here
Your attorney opens the day with a caller who is already qualified, already booked, and already told what to bring. Nobody had to guess what a voicemail meant.
The agent handles
- Answering, day and night, including the calls that come in while staff is on another line
- Asking the qualifying questions your intake team asks
- Noting how old the incident is so urgent matters surface first
- Booking the consult and sending the confirmation
- Writing the recording, transcript, and summary into your CRM
- Following up with callers who hung up without booking
A human handles
- The legal conversation. Always.
- The decision about whether your firm takes the case
- The conflict check that clears a new matter
- The fee agreement
- Anything a caller in crisis needs from a person
Anyone selling you an agent that practices law is selling you a bar complaint. This one qualifies and books. Your lawyers lawyer.
Criminal defense firms feel this earliest, because the retainer is usually decided during that first call. See the criminal defense page.
Every call becomes a written record.
Most firms have no idea what their phone actually says. Nobody types up a call that went nowhere. After a month of transcripts you stop guessing, because the archive answers questions your intake team has been estimating for years.
- Which case types your phone actually gets, next to the ones you pay to market
- How many callers fall outside your criteria, and what they were hoping you did
- Where in the script callers get confused and start repeating themselves
- The words people use for their own problem before a lawyer restates it
- Which hours produce the calls worth waking an attorney up for
That archive is the input the content engine below runs on, and it is the reason the two systems get sold together. One writes down what your market is asking for. The other answers it in public.
What goes in, what comes out.
Most firms are sitting on more material than they publish in a year. Closed cases, footage from a shoot day, and a stack of recorded calls nobody has read since they came in. This runs that material through a schedule instead of leaving it on a drive.
Goes in
- A verdict, a settlement, or a case you just closed
- One shoot day of footage sitting on a drive
- Recorded calls the agent has already taken, in the caller's own wording
- An attorney's own notes and past writing, so the voice stays yours
Comes out
- Practice-area articles written to rank and to get cited by AI search
- Short-form video scripts cut from footage you already paid for
- Social posts built on the phrasing callers use on the phone
- Ad copy variants for testing against each other
- Follow-up email sequences for leads who went quiet
The review gate
Nothing publishes on its own. Every draft goes to a named person at your firm, in a queue, with confidentiality flags raised and the required disclaimer attached. You approve, edit, or kill it. A machine that posts about client matters without an attorney reading it first is a liability, not a service.
The queue matters as much as the drafting does. It is the reason a firm can run a publishing schedule this fast without a partner lying awake wondering what went out under the firm name last night. One approver, one place, and a record of who cleared what.
Turning those call records into a cost per signed case is a paid media job, and it lives on the advertising page. Want to know how many calls you are already missing? Answer six questions and we will tell you what that is costing.
What it costs.
One-time build, then a monthly license
Voice agent build
Trained on your firm, your practice areas, your intake script.
- Custom intake script and qualification logic
- Trained on your practice areas and case criteria
- Calendar and CRM connection
- Call recording, transcripts, and handoff rules
Voice agent license
Answers every call, day and night, up to 300 calls a month.
- Up to 300 answered calls a month
- Consult booking straight to your calendar
- Warm handoff to staff during business hours
- Monthly tuning as your intake criteria change
AI content engine
Turns your wins and your footage into published content.
- Article drafting from your case results
- Short-form scripts from your shoot footage
- Ad copy variants for testing
- Human review before anything publishes
Calls past 300 a month are billed at $2.50 each. Most firms recover the license in a single signed case.
Sit with your intake
We listen to how your firm answers the phone today, take the real script, the real questions, and the real disqualifiers, then find where calls are dying.
Build and train
Qualification logic, calendar and CRM connections, escalation rules, and the wording you want. Tested against recorded calls before it ever picks up a live one.
Start on overflow
The agent takes after-hours and overflow first while your staff keeps business-hours calls. You read the transcripts for two weeks, then decide how much more it handles.
Tune every month
We read what it fumbled, fix the script, and adjust criteria as your practice areas shift. The number we hold ourselves to is how many callers reached a booking or a person instead of a voicemail box.
Good to know.
What is an AI receptionist for a law firm?
An AI receptionist is a voice agent that answers the firm's phone line around the clock. It greets the caller in the firm's name, takes the facts of the incident, asks the firm's own qualifying questions, books a consult on a live calendar, and writes a recording, transcript, and summary into the CRM. It does not give legal advice and it does not decide whether the firm takes a case. High Arc Media builds these trained on a firm's actual intake script and case criteria rather than a generic template.
How much does an AI intake agent for attorneys cost?
High Arc Media prices it as a one-time build plus a monthly license. The voice agent build is $3,500 one time, which covers the custom intake script, qualification logic, calendar and CRM connection, and handoff rules. The license is $950 a month and covers up to 300 answered calls, with calls past 300 billed at $2.50 each. The AI content engine, which drafts articles, scripts, and ad copy from your case results and footage, is $2,500 a month.
Can an AI agent give legal advice to a caller?
No, and it should not be built to try. The agent qualifies and books. It is scripted to decline anything that asks for a legal opinion, a case value, or a strategy, and to route that caller to a licensed attorney. The actual legal conversation stays with your lawyers. What the agent removes is the gap between the moment somebody calls and the moment one of your lawyers knows about it.
Will callers know they are talking to an AI?
Yes, because the agent says so. It identifies itself as an automated assistant for the firm and offers a path to a person. In practice, callers care far more that somebody picked up at midnight than that the first voice was software. The alternative most firms are running today is a voicemail box that nobody hears until Monday.
What is AI content generation for a law firm?
It turns work the firm has already done into published content. A closed case becomes a practice-area article. One shoot day of footage becomes a month of short-form scripts. Recorded intake calls show the exact wording people use when they describe what happened to them, and that wording becomes headlines and page copy that match how they search. The system drafts on a schedule, an attorney reviews and edits, and nothing publishes until a named person at the firm approves it. Confidentiality and attribution get checked at that approval gate rather than after a post is already live.
Does it connect to my CRM and my calendar?
Yes. Booking is written to the live calendar so the agent never offers a slot that is already taken, and every call lands in the CRM as a lead record with the recording, transcript, and summary attached. Follow-up sequences fire from that record instead of depending on someone remembering. It also closes the gap most firms have between the phone and the file, where a call gets handled well, never written down, and disappears the moment the person who took it goes home.