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Product Launch · Video · Events
PALFINGER
A new line of truck-mounted forklifts, taken from first shoot to launch event. We filmed the product, produced the launch, and cut the short-form rollout that carried it to market.
Key metrics
- Launch
- Produced end to end
- Short-form
- Rollout batch
- 2
- Audience-specific promos
The event, the launch film, and the rollout
Promo cuts made for the launch window
One for drivers, one for fleet owners
The Challenge
PALFINGER was bringing a new line of truck-mounted forklifts, the FHS Series, to market. A new machine has to be seen working, and it needs a launch moment that dealers, drivers, and fleet owners actually notice.
What We Did
- Shot the new FHS forklift in action
- Produced the launch event in New York and the launch film
- Cut a batch of short videos for the rollout, including separate promos for drivers and for owners
- Planned the rollout so every cut had a place to land
The Outcome
One production fed the whole launch: the event, the launch film, and the short-form promos that carried the FHS Series to market.
The work
Services delivered
video production
