
Should You Optimize Meta Ads for Purchases or Add to Cart?
Everyone says optimize for purchases. On a small budget that leaves your ad set stuck in learning. When add to cart is the right event, and when to move back.
Read the articleMeta says too many ads can hurt performance. We size content, UGC, and paid to your budget to move ROAS and AOV.
$114,407 in Meta ad spend turned into $1,867,156 in purchases for a women's apparel brand. 386 ads tested across the year, with budget moved to the ones that sold.
Read the case study →Seven scattered campaigns at break-even became two campaigns that returned $4.40 for every dollar. Store sales went from $26K a month to about $51K a month.
Read the case study →Web design, social media management, video, and content for a holistic wellness founder. Sales went up, and his YouTube, Facebook, and TikTok started paying him.
Read the case study →$44,844 in Meta ad spend turned into $330,636 in purchases for a watch brand, across 305 ads and 4,806 orders, with the strongest quarter at the end of the year.
Read the case study →Video ads, a docuseries, and The Visit, a short film on medical bias that became a Shorty Impact Awards finalist. The ads backed new product launches that sold out.
Read the case study →High Arc Media is an e-commerce marketing agency for product brands in fashion, accessories, beauty, supplements, and home. We're based in Atlanta and work nationwide, handling video and photo production, UGC, AI content, Meta, TikTok, and Google Shopping ads, influencer marketing, TikTok Shop, social media, store design, and email and SMS.
Video production and product photos
UGC and whitelisted creator ads
AI content made from your real product photos
Meta, TikTok, and Google Shopping ads
Influencer marketing and TikTok Shop
Social media management tied to launches and drops
Store design, product pages, and upkeep
Email and SMS flows

Want a custom e-commerce growth plan?
Book a call →Streetwear. AI campaign renders built on their real garments, plus on-model photos from our shoot.
Luggage. Campaign photos, ads, and product content.
Jewelry. Campaign and product photos.
Watches. A product commercial and stills from it.
Generated from the client's real product photos. A person reviews every frame before it ships.
Lobasti. One flat product photo became a walking product video.
BLK Luggage. One product set, every scene the store needs.
A fragrance brand. Same bottle and label, new scenes.
A few more from our Vimeo, across apparel, spirits, and product launches.