Waydamin
$114,407 in Meta ad spend turned into $1,867,156 in purchases for a women's apparel brand. 386 ads tested across the year, with budget moved to the ones that sold.
- $1.87M
- In purchases from Meta ads
- 16.32x
- Return on ad spend
- 17,418
- Purchases
- 386
- Ads tested
$1,867,156 in purchase conversion value, January to December 2025
$114,407 spent across the year
At $0.24 per click and a $7.39 CPM across 15.5 million impressions
The top ad returned 108x on $1,173 of spend
The Challenge
Waydamin sells women's apparel online in sizes XS to 3X. Apparel is one of the most crowded categories on Meta, so the account needs ads that find buyers fast, scale while a collection is selling, and stop spending on the ones that don't.
What We Did
- Tested in volume. 386 ads ran across the year, at an average of under $300 each, so a losing ad cost a few hundred dollars, not a few thousand.
- Moved budget to the winners. Ads that proved themselves got real spend. The ones that took about $5,000 each still returned between 8x and 11.5x.
- Kept the costs of reach low. Across 15.5 million impressions the account averaged a $7.39 CPM, a 3.10% click-through rate, and $0.24 per click.
The Outcome
$114,407 in Meta ad spend for the year. $1,867,156 in purchases. A 16.32x return on ad spend and 17,418 orders.
The best single ad returned 108x, $127,392 in purchases on $1,173 of spend. Another returned 438x on $276. Those are the ads a testing framework exists to find.
Media buying on this account is run by our paid media partner, Manga Media, and the results are shared with their permission. Screenshot from Meta Ads Manager, January 1 to December 31, 2025.
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