Aura
$44,844 in Meta ad spend turned into $330,636 in purchases for a watch brand, across 305 ads and 4,806 orders, with the strongest quarter at the end of the year.
- $330K
- In purchases from Meta ads
- 7.37x
- Return on ad spend
- 4,806
- Purchases
$330,636 in purchase conversion value, January to December 2025
$44,844 spent across the year
Across 305 ads and 4.7 million impressions
The Challenge
Aura sells its own line of watches online. Watches are a considered purchase with a higher price than an impulse buy, so the ads have to earn trust before they ask for the sale.
What We Did
- Tested across 305 ads over the year, so the account always had fresh creative and a clear read on what sold.
- Scaled the winners into the fourth quarter, when gift buying lifts the whole category.
The Outcome
$44,844 in Meta ad spend for the year. $330,636 in purchases. A 7.37x return on ad spend and 4,806 orders.
The top ad returned 27.55x, $33,463 in purchases on $1,214 of spend.
Media buying on this account is run by our paid media partner, Manga Media, and the results are shared with their permission. Figures from Meta Ads Manager, January 1 to December 31, 2025.
