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Content Strategy · Social Media Management
Jamaal Richard
A coach starting from nothing. The right content from a standing start built an audience that actually bought.
Key metrics
- 11,000
- TikTok followers
- $100K+
- New revenue generated
From zero, in eight months
Attributed to the content engine
The Challenge
A coach starting from nothing. No audience, no content library, no proof that the expertise would translate to a feed.
What We Did
- Built the content strategy from a standing start, before filming anything
- Managed social end to end so posting never stalled
- Made content for the audience that would actually buy, not the one that would just watch
- Tracked it against revenue instead of follower count
The Outcome
Zero to 11,000 TikTok followers in eight months, and $100K+ in new revenue.
The follower number is the visible part. The revenue is the point: the right content from a standing start built an audience that bought, not one that just scrolled.
The work
Services delivered
social media marketing
