The Round Table Game Show
A viral YouTube game show needed to become a live show. We co-produced and filmed the sold-out Atlanta debut, then co-produced, filmed, and ran the paid promotion for a six-city Live Nation tour.
- 3
- Sold-out shows
- 6 cities
- Live Nation tour
- 303K
- Views on the live show film
- $0.30
- Per ticket checkout started
The Atlanta debut, then the final two tour dates in Washington DC and Charlotte
Houston, Chicago, New York, Philadelphia, DC, Charlotte. Jul 13 to Aug 24, 2025
The Atlanta show, cut from our multi-camera capture, on the creators' YouTube channel
1,381 checkouts from $420 in Meta spend at the halfway check-in
The Challenge
The Round Table Game Show started as a sketch on Chase & Melo Studios' YouTube channel: women trade fake-deep quotes with a straight face, and if you laugh, you are out. Inside six months it had 129K subscribers and 6.8M views, and the audience was asking for a live version.
Nobody had put this show on a theater stage before. The Atlanta debut needed a full broadcast-style production built from scratch, inside a budget the creators were fronting themselves. Five months later the tour raised the stakes: six Live Nation rooms in six weeks, a different venue every night, and with four weeks to go only about a third of the tickets were sold. On top of that, Ticketmaster does not allow a tracking pixel at checkout, so there was no clean way to see which ads were selling tickets.
What We Did
- Co-produced the Atlanta debut. Show design, event staffing, audiovisual, lighting, and projection graphics. Eight cameras into a live switcher, a crew of about twenty, and a run of show from load-in to the after-party.
- Co-produced the six-city tour. Advanced every venue with Live Nation, Jam, and I.M.P., hired local camera and photo crew in each city, designed the stage and AV for rooms we had never seen, and sat in on settlement in every market.
- Filmed and recorded every show. Atlanta and all six tour stops, multi-camera, so the live show fed the YouTube show that built the audience in the first place. The Atlanta film has been watched more than 300,000 times.
- Ran the paid promotion. One Meta campaign with cold, warm-lookalike, and retargeting ad sets per city, aimed at women 18 to 60 within 50 miles of each venue. The warm sets were lookalikes of the show's 9,000-contact email list. Pixels on roundtablegameshow.com counted every click that reached the Ticketmaster checkout, the deepest step we could track. Creative was the show itself: recap video, studio clips, and a static flyer. Budget went first to the earliest dates.
The Outcome
The Atlanta debut sold out in three weeks, before a single paid ad ran. The film of that night, cut from our capture, has passed 300,000 views on the creators' channel.
On the tour, the ad campaign ran for four weeks on $952 of spend and about 100,000 impressions. At the halfway check-in it had already produced 1,381 ticket checkouts at $0.30 each on $420 spent. By the time the run closed in Charlotte, the creators announced that the last two dates, Washington DC and Charlotte, had sold out as well.
Why it worked: the audience already existed online, so the job was to put the show in front of the people most like the ones who had already bought. The lookalike audiences got most of the budget, the ads were made of the show itself, and we measured the deepest step the ticketing platform allowed instead of guessing. The same crew that produced the room also filmed it, so every night produced the content for the next one.
The work
Gallery
