St. Benedict's Episcopal School
More than three years of annual giving videos, capital campaign films, creative direction, and strategy. Fundraising moved into the millions, and admissions grew with it.
- $3.84M
- Raised in the Imagine campaign
- $200K
- Raised in the Acorn Fund
- 3+ years
- Partnership
Toward a $5M capital goal, per the school
Annual giving, against a $220K goal
Campaign films every season since 2022
The Challenge
St. Benedict's is an independent Episcopal school in Smyrna, Georgia that runs on giving. The annual Acorn Fund supports the operating budget every year, and the Imagine capital campaign is preparing land for a future middle school campus. Both only work when families and donors can see what their money builds.
What We Did
- Produced the annual Acorn Fund giving videos, year after year
- Made the capital campaign films, plus a new campus animation that shows donors exactly what they are funding
- Led creative direction and campaign strategy on every push
- Filmed the school's story: the founding story, STEAM, Decision Day, graduation, and a student docuseries
- Made films that also ran in the school's PR pushes
The Outcome
The Imagine capital campaign has raised $3.84M of its $5M goal, and the Acorn Fund has brought in about $200,000 in annual giving. Our films carry the ask in both.
Admissions grew alongside the campaigns. Same lesson as every school we work with: show families the school, and they show up.
